Food industry dynamics in emerging markets of Asia:
Explore seismic shifts shaping the food industry and marketing, with focus on reshaping consumer behaviour, intra-segment linkages, delivery innovations and changing structure of market players
Case study:
Group discusses total quality model in times of changing dynamics and customer trends with pricing strategy with a live case study.
Supsim presentation and kickoff :
Groups engage in competitive exercise as they operate their entity in a computerised simulation of a dynamic and competitive market. Decisions are made regarding promotional strategy, pricing, labor, procurement, inventory, and capital expenditures Enterprise supsim round #1.
Digital innovations and impact of AI for segment players:
An exclusive executive session on leveraging AI to boost productivity, speed, and efficiency. Gain practical insights and strategies to harness AI’s transformative power.
Case study:
Class discusses total quality model with pricing strategy – case led by Faculty.
Food safety:
Essentials and common pitfalls in value chain.
SupSim Round #2:
Teams continue their simulation experience.
The Global Food System
Case Study:
Group Discusses Building Competitive Advantage through Digitalization.
Future of Food Marketing in Emerging Market:
Panel Discussion
Day 3 – Thursday, 8.30 am – 7.30 pm
Case Study:
Class Discusses – Building Competitive Advantage through Digitalization – case led by Faculty.
SupSim Round #3:
Teams continue simulation experience.
Case Study:
Group Discusses Global E-Commerce – Winner takes all the battle. A case hypothesis focused on the emergence of E-Commerce and the impact on food marketing, retailing, ingredients makers and supply chain implications.
SupSim Round #4:
Teams continue simulation experience.
Case Study:
Class Discusses – Global E-Commerce – Winner Takes All the Battle – case led by Faculty.
Case study:
On Customer Loyalty – modelling, winning and sustaining loyalty
Day 4 – Friday, 8.30 am – 3.00 pm
Case study:
Group Discusses Sustainability in value chain.
SupSim Round #5:
Teams continue simulation experience.
Case study:
Class Discusses Sustanaibility in value chain – case led by Faculty
SupSim Concluding session
Simulation Experience – Results and outcome discussions.
Graduation