Our client intended to explore the possibility of a commercial breast milk bank in India and was keen to understand the high-level feasibility, risk and key consideration for the business plan. As a Phase I effort in the business plan development, Sathguru engaged in a feasibility study to collate holistic perspective on the need, operational feasibility and key commercial considerations.
Given the novelty of the business idea, Phase I feasibility study entailed a substantive primary research effort to holistically understand perspectives impacting the business plan. The Phase I effort also included a high level risk assessment to flag off any deal-breaking considerations.
Sathguru interacted with several doctors, clinical staff, mothers and families across segments and income classes in the chosen location. Through this extensive primary research effort, Sathguru analyzed high-level findings on product need, acceptability across clinical community and end user groups, key barriers to adoption, social and risk considerations, risk mitigation possibilities, operational considerations and commercial implications.Sathguru analyzed all regulatory implications of product related and health related regulations currently applicable in India.
A report illustrating findings of the Phase I study and feasibility implications considering perspectives from all stakeholders involved.