IndustriesMedTech – Devices & Diagnostics

The MedTech industry is a rapidly evolving sector driven by innovation, regulatory complexities, and increasing demand for advanced healthcare solutions.

In India, the medical technology market—comprising devices and diagnostics—is experiencing significant growth, fueled by rising healthcare spending, higher disposable income, and advancements in healthcare delivery. Leveraging our expertise in business advisory, market analysis, competitive intelligence, regulatory compliance, and financial advisory, our team assists MedTech firms optimize operations, accelerate growth, and navigate complex regulatory landscapes with data-driven insights and tailored solutions.

Key Service Areas

  • Business Advisory
  • Market Analysis & Competitive Intelligence
  • Regulatory Expertise
  • Transaction Advisory
Business Advisory

SMC has established itself as a key partner for companies navigating this dynamic MedTech ecosystem. With end-to-end strategic guidance, our business advisory team supports MedTech companies in business planning, financial modeling, market-entry strategies, and risk assessment. Our insights empower clients to make informed decisions about expansion, sales channels, mergers, acquisitions, and partnerships within the competitive MedTech landscape.  

Being at the center of the MedTech ecosystem, SMC helps startups and established companies forge connections with investors, healthcare institutions, and government programs. This network accelerates innovation, access to funding, and successful commercialization. SMC identifies risk areas in the supply chain and suggests mitigation strategies, ensuring business continuity for critical medical devices. 

Business Advisory

Medtech companies need data-driven market insights, competitive intelligence, and strategic analysis to make informed decisions. Our firm specializes in conducting market analysis, benchmarking, and landscape assessments to identify opportunities, assess risks, and inform investment prioritization and entry strategies. Our specialized market research and competitive intelligence services are designed to empower Medtech organizations with deep, actionable insights across the product lifecycle—from concept to commercialization. 

Market Sizing & Growth Projections
  • Estimating total addressable market (TAM) and serviceable available market (SAM) 
  • Volume-based vs. value-based market modeling 
  • Market segmentation and analysis for targeted approach – by product type, User type, and by geography 
  • Forecasting market trends – Demand assessment 
  • Customer & Stakeholder Insights (for e.g, Physician, hospital, and patient preferences, Key opinion leader (KOL)/industry expert interactions) 
  • Market Entry & Expansion Strategy (Go-to-Market Strategy assessment – Includes portfolio assessment, pricing & reimbursement analysis assessing regulatory pathways & competitive benchmarking, pipeline & R&D Tracking) 
  • M&A, Partnerships, Collaborations & other deals tracking 
Business Advisory

Navigating the complex regulatory landscape is a significant challenge for MedTech firms requiring deep expertise in evolving global standards and region-specific requirements. SMC provides comprehensive regulatory advisory services, guiding clients through FDA (U.S.), CE Marking (EU), CDSCO (India), and other Asia-Pacific regulations to ensure seamless market entry with achieve timely submissions and approvals. This guidance minimizes time-to-market and enhances the robustness of regulatory submissions 

Business Advisory

Transaction advisory services play a critical role in helping MedTech companies, investors, and private equity firms navigate mergers & acquisitions (M&A), divestitures, partnerships, and other strategic transactions. Our firm specializes in MedTech transaction advisory and provides end-to-end support, from due diligence to post-merger integration, ensuring informed decision-making and maximizing deal value. We partner with corporates, investors, and startups to provide deep-dive assessments, strategic guidance, and end-to-end support across the transaction lifecycle. 

Indicative Clientele

the-world-bank
gates-foundation
glenmark
Sequoia
dupont
IFC
megadelta
oncostem
dr-reddy
gmr

International Development

From early-stage feasibility to full-scale execution, SMC’s integrated approach enables Pharma & MedTech firms to scale efficiently, manage risk, and unlock long-term value in both domestic and international markets. 

Global

SMC offers end-to-end strategic and technical advisory services across the medtech innovation lifecycle, enabling breakthrough technologies to achieve clinical validation, regulatory readiness, market access, and scaled adoption.

India

SMC team designated for the project enjoys incumbent relationship with several of Indian pharmaceutical and medical device organizations in the country along with the public sector stakeholders – policy makers, regulators etc.

Africa

SMC has supported GIZ & IFC in diagnostic landscape assessment and market analysis for Pharma and Medtech manufacturing ecosystems in Ghana, Rwanda, and South Africa and has also been involved in several regional manufacturing initiatives

Indicative Pharma & Medtech Experts

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Pushpa Vijayaraghavan

Director & Practice Lead,

Healthcare Advisory

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Shree Divyya

Associate Vice President

Healthcare Group

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Rijuta Garapaty

Senior Manager

Healthcare Advisory Group

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Kalyani Nayudu

Senior Manager
Healthcare Advisory Group

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Akshay Sukumar

Manager
Healthcare Advisory Group

Person 1

Pushpa Vijayaraghavan

Director & Practice Lead, Healthcare Advisory

Person 2

Shree Divyya

Associate Vice President Healthcare Group

Person 3

Rijuta Garapaty

Senior Manager Healthcare Advisory Group

Person 4

Kalyani Nayudu

Senior Manager Healthcare Advisory Group

Person 5

Akshay Sukumar

Manager Healthcare Advisory Group

The team brings holistic expertise spanning business strategy and operations, investment banking and funding strategies, regulatory and policy advisory, and capacity building — all underpinned by deep sectoral knowledge.

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