Background and Scope
The Netherlands–India Trade Mission 2024, conducted from 2nd to 5th September 2024 in Bangalore and Hyderabad, was spearheaded by Task Force Health Care (TFHC) and the Embassy of the Netherlands, with SMC as the strategic execution partner. The core focus of the trade mission was to foster cross-border partnerships in the MedTech sector, catalyzing collaboration between Dutch innovation and Indian market potential.
The mission targeted three key outcomes:
- Facilitating high-quality B2B engagements between Dutch MedTech innovators and Indian stakeholders.
- Showcasing India’s dynamic healthcare innovation ecosystem through curated field visits.
- Driving dialogue on MedTech market dynamics, regulatory frameworks, and co-development opportunities.
A total of 39 curated B2B meetings were conducted—20 in Bangalore and 19 in Hyderabad—with a significant emphasis on MedTech companies including Microbe Lab, GVW, Cloud Hub, Light Tree Ventures, Wittenberg, DE Design, and Buurtzorg.
Our Approach
SMC adopted a customized, outcome-oriented approach centered on:
- Understanding strategic priorities of Dutch MedTech companies through 1:1 consultations.
- Mapping relevant Indian companies using SMC’s deep market insight and domain networks.
- Designing multi-format engagement models including:
- In-person meetings at key venues (Shangri-La, Bangalore and T-Hub, Hyderabad).
- Virtual meetings with high-fit partners in other geographies.
- Immersive facility visits to hospitals, R&D hubs, and manufacturing centers.
- Enabling dialogue through thought-leadership panels on India’s MedTech innovation landscape.
Our team conducted detailed profiling of Dutch MedTech companies to understand product, stage, and India entry intent, and shortlisted Indian stakeholders based on alignment with Dutch priorities, including potential for – Distribution partnerships, Co-development and localization, and clinical or technical collaborations
Engaged leadership of Indian companies to ensure strategic-level conversations.
Prioritized companies operating in high-opportunity areas like diagnostics, hospital infrastructure, medical devices, and AI/health tech platforms
Organized field visits and moderated plenary sessions on MedTech Market Dynamics and India Opportunity, Evolving India Opportunity for Global MedTech Ventures, and o Co-creating Value in Data and MedTech Innovation.
Study Output
The trade mission demonstrated strong traction in the MedTech sector, validating the growing appetite for India-Netherlands collaborations in diagnostics, digital health, medical devices, and hospital innovation. The multilateral engagement model executed by SMC successfully combined strategic B2B meetings, ecosystem exposure, and market intelligence sharing, laying a strong foundation for future partnerships and joint ventures in the Indian healthcare landscape.