Market opportunities assessment of field and vegetable crops in APAC and Africa for a leading seed company

May 22, 20240

Project Scope 

Our client is a leading provider of innovative seed solutions revolutionizing agriculture with cutting-edge technology and extensive research to redefine farming practices and elevate crop yields. The client engaged Sathguru to conduct an assessment of market opportunities for selected crops in 15 countries across South Asia, Southeast Asia, and Africa, including India. Sathguru conducted a comprehensive analysis of the seed industry, evaluating crop-wise (field, fiber and vegetable) market trends, demand, supply, opportunities, competitors, regulatory framework, ease of business, entry barriers, technology disruption, innovations in Ag-tech, and climate change impact. 

Situational Analysis 

Our client expressed interest in understanding the current market opportunities for selected crops in four regions. Sathguru conducted an in-depth analysis of the seed industry trends, crop-wise market analysis, opportunities, risks, growth trends, opportunities for gene editing, GMOs, climate change impact and the role of Ag-tech in the seed industry across the 15 target countries. 

Scope/ Approach: 

  • Performed an in-depth assessment of market growth and forecasted trends for the next seven years for each of the target crops, growth and demand drivers of the seed industry,  
  • A crop-specific seed sector assessment was carried out in terms of area, production, technologies, traits, segmentations, hybridization, government interests and strategies, as well as consumer preferences. 
  • Assessed regulatory framework and impact of climate change in the country’s cropping system for each target country. 
  • Conducted the market size estimation by value and volume (historical and project growth and trends), acreages, productivity, yield, hybridization and their share in the seed market for the target countries 
  • Sathguru assessed and identified the factors causing disruptions in the seed industry in target geographies, including technological advancements in gene editing, GMOs, the regulatory landscape, climate change, and innovations in Ag-tech. 


  • Sathguru provided recommendations for potential growth strategies and opportunities in terms of export-import and technologies integration opportunities in the seed industry dynamics for each country. 
  • Sathguru evaluated the anticipated economic impact on the crop-specific area, production, market size, volume growth and potential market share for the client 
  • Sathguru recommended prioritizing potential countries with strategic portfolios to enter, strategies to be adopted, and various collaboration and partnership models. 

 Impact/ Result/ Client benefit 

Sathguru helped the client understand seed industry dynamics in the 15 target countries for different crops of interest. This aided the client in understanding market trends, collaborations, partnerships, and strategic options for market entry in prioritized countries and potential timeline for entry into other countries. 

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Market opportunities assessment of field and vegetable crops in APAC and Africa for a leading seed company

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