Development of Customized ICT application for a leading domestic Agro Chemicals company

June 12, 20240


 A leading domestic agrochemical company engaged Sathguru to develop a Package of Practice (PoP) for key crops of the country and integrate it with an Android application on the tablet. The application was to be used as an online knowledge reference and dissemination tool for the field force as they engage their channel partners and farmers. The scope of PoP was techno-commercial, viz., developing customized content on Crop Agronomy, Crop Management, Crop Care, and product fitment with the company brands.


Sathguru’s team worked with the company’s management and field force to develop comprehensive content for PoP and build an Android application using its flagship ERP product, MAICE. The content for the respective crops was developed and gradually integrated with MAICE. The full package was rolled out for the company’s field force.

Impact/Result/Client Benefit

The customized ICT application has helped the client significantly enhance the field force’s efficiency, providing them with comprehensive and up-to-date knowledge on crop agronomy, management, care, and brand fitment. It has improved engagement with channel partners and farmers, leading to better adoption of best practices, improved crop yields, and increased reach for the company’s products. The company has become more technologically efficient, and a farmer-friendly brand, fostering stronger relationships and trust.

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Development of Customized ICT application for a leading domestic Agro Chemicals company

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