Background and Scope
The Healthcare Technology Accelerator Facility-University of Edinburgh is keen to introduce a rapid non-invasive PoC diagnostic device to diagnose causative agents in microbial keratitis
in the Indian healthcare system (public and private).
Sathguru Management Consultants has been engaged to do a landscape of the Indian market for keratitis diagnostics and factors that would influence the adoption for the innovative device in India and present recommendations on strategy for market entry and validation requirements for device adoption
Our Approach
- Qualitative and Quantitative assessment of market potential based on primary and secondary research – includes assessing landscape of the Indian healthcare system (public and private) with a focus on eye care, including current infrastructure and standard of care for diagnosis and treatment of microbial keratitis at different institutions and levels of healthcare delivery.
- Comprehensive primary research was conducted to comprehend the eye care health system in India across various stakeholders such as ophthalmologists, optometrists, block health managers (CHCs), diagnostic lab providers (wherever applicable), and community ophthalmology experts.
- Reviewed unmet needs in microbial keratitis diagnosis in different customer segments of private and public market
- Developed device adoption strategy for public and private market, pricing potential and positioning of the device
- Assessed factors that influence market adoption in different segments and functional design or positioning strategy to facilitate stronger adoption
- Evaluated regulatory and Intellectual Property considerations for IP protection and to access markets in India.
Study Output
Sathguru submitted a detailed report summarizing current clinical practice at public and private institutions, unmet needs in various customer segments and health economic benefits through the innovation, Indian market size of the device in both public and private healthcare system, and recommendations: market strategy, pricing potential, drivers and deterrents, regulatory, and IP.