{"id":106,"date":"2016-09-10T09:23:50","date_gmt":"2016-09-10T09:23:50","guid":{"rendered":"http:\/\/www.sathguru.com\/news\/?p=106"},"modified":"2021-04-02T06:38:14","modified_gmt":"2021-04-02T06:38:14","slug":"sathguru-director-pushpa-vijayaraghavan-at-mipcon-2016","status":"publish","type":"post","link":"https:\/\/www.sathguru.com\/news\/2016\/09\/10\/sathguru-director-pushpa-vijayaraghavan-at-mipcon-2016\/","title":{"rendered":"Sathguru Director, Pushpa Vijayaraghavan at MIPCON 2016"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]MIPCON 2016, held on September 8th and 9th 2016 in Hyderabad, was focused on \u2018Managing IP assets for academic and business competence\u2019 and drew of cross-section of participants from academia, industry, IP professionals and policy makers.<\/p>\n

Pushpa Vijayaraghavan, Sathguru\u2019s healthcare advisory lead, spoke on the potential to tactically leverage trademarks and brands as valuable arsenal in the overall IP paraphernalia of a corporate or academic entity. Pushpa drew on several practical examples from Sathguru\u2019s clients where the overall value of a licensing or M&A transaction was enhanced given the enhanced value of brands and related trademarks. Pushpa also discussed various means and structures to monetize these valuable assets.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=”107,108″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]MIPCON 2016, held on September 8th and 9th 2016 in Hyderabad, was focused on \u2018Managing IP assets for academic and business competence\u2019 and drew of cross-section of participants from academia, industry, IP professionals and policy makers. Pushpa Vijayaraghavan, Sathguru\u2019s healthcare advisory lead, spoke on the potential to tactically leverage trademarks and brands as valuable arsenal […]<\/p>\n","protected":false},"author":1,"featured_media":110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-news"],"yoast_head":"\nSathguru Director, Pushpa Vijayaraghavan at MIPCON 2016<\/title>\n<meta name=\"description\" content=\"Pushpa Vijayaraghavan, Sathguru\u2019s healthcare advisory lead, spoke on the potential to tactically leverage trademarks and brands as valuable arsenal in the overall IP paraphernalia of a corporate or academic entity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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