Participant gains

  1. • Deeper exposure to complex issues in agri and food business and strategic approaches adopted by leaders in sub-segments.
  2. • Inter-dependence of sub-segments and the influence of sub-segments in your business growth.
  3. • Innovation and technology challenges that drive competitiveness and the manner to embrace innovation for competitive advantage.
  4. • Understanding evolving customer needs and preparing ahead to respond.
  5. • Competing in markets with strategies and novel solutions for global leadership.
  6. • Novel integration efforts in emerging markets that are usually constrained by supply chain inequities.
  7. • Regulatory exposure that is increasingly influencing product success.
  8. • Global partnership trends and successful partnering in sub-segments and intra-segments.
  9. • Impact of intellectual property in market leadership and approaches to gain access to intellectual assets.
  10. • Contemporary policy reforms that can transform agricultural productivity and food industry competitiveness.
  11. • Honing leadership skills.

Participants, in the program, gain exposure to ideas not just on paper but see them executed in real world. They go back with ideas that they can truly implement.


  • Ronnie Coffman

    International Professor of Plant Breeding and Director of International Programs of CALS at Cornell University. Coffman’s work has been important to the development of improved rice varieties grown on several million hectares throughout the world.
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  • K.V. Raman

    Associate Director for special projects and Adjunct International Professor of Plant Breeding at College of Agriculture and Life Sciences (CALS), Cornell University. His expertise is in the area of integrated pest management, international technology transfer and biotechnology. He will be the Course Director.
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  • Vijayaraghavan

    K. Vijayaraghavan CEO, Sathguru Management Consultants and Regional Coordinator of College of Agriculture and Life Sciences (CALS) research programs in South Asia. He will be the Course Co-director.

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  • Syed Rizvi

    Professor of Food Process Engineering and International Professor of Food Science at the Cornell Institute of Food Science.

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  • S. P. Raj

    Professor of Integrated Marketing Communications, Brand Management and Marketing Strategy. His areas of interest are quantitative methods, new product development, and marketing communication.

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  • Anil Netravali

    Faculty Fellow at the Atkinson Center for Sustainable Future (ACSF) and Site Director for Cornell activities for National Textile Corporation (NTC).He is a famous name associated with Green Composites. Currently, he is a member of the Cornell Center for Materials Research (CCMR) and Cornell Center for Global Sustainable Enterprise (CGSE).
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  • Ragunathan

    Director of Sathguru Management Consultants; Heads the Information Technology practice of Sathguru. He is an expert in application of information technology solutions in the agriculture and food sector for supply chain.
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  • Randy Worobo

    Professor of Food Microbiology in the Department of Food Science at Cornell University. Primary focus of his research includes non-thermal processing alternatives for juice and beverages, microbial spoilage of foods and beverages, pathogen transmission and survival on fruits and vegetables.
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  • John Ruff

    Fellow of the Institute of Food Science and Technology in the United Kingdom and a past president of the Institute of Food Technologists (IFT). He has led major research programs in sugar and salt substitutes, food safety initiatives and “greenfield” site startups.
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  • Alexander J. Travis

    Associate professor of reproductive Biology at Baker Institute for Animal Health. He explores a diverse set of subjects across animal health and he is also helping enhance the meat protein outreach to help fight poverty and hunger.
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  • Al Gonzalez

    Al Gonzalez is the Executive Director of Marketing and Communications in the School of Hotel Administration at Cornell University, Ithaca. He is a strategic minded marketing professional with the ability to map promotional strategies directly to prioritize business goals.

  • Alan George Taylor

    Alan George Taylor is a Professor of Horticulture at CALS, Cornell University. His research areas include crop science, horticultural sciences and seed science. Taylor`s research program can best be described as "modern seed technology," with many well-organized projects for multi-stakeholders.
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  • Miguel Gomez

    Miguel I. Gómez is Associate Professor at the Charles H. Dyson School of Applied Economics and Management. He is a Fellow of the David R. Atkinson Center for a Sustainable Future at Cornell University.
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  • Who should Attend

    The diversity of participants from inter-dependent segments of agri business from different regions representing the private and public sector provide unparalleled learning opportunity for participants. Typical participant profiles include:

    1. • Leadership level executives from strategic and cross-functional levels.
    2. • High potential managers tipped to mantle leadership in their organizations.

    There are participants from diverse sub-segments of agri and food business – agri input segment, process segment, livestock segment, farm input, food products marketing ventures, farm business and food industry service providers.

    Participant profiles include industry leaders, public policy planners, bankers engaged in agri business investment and researchers engaged in innovation advancement for agri and food business.

    We encourage organizations to send cross-functional teams to gain maximum advantage of participation. Group enrollment benefits are offered to organizations sending three or more participants.

    Several global and national organizations such as East-West Seed, IFFCO, Monsanto, Mahyco, Japan Tobacco, Coco-Cola, Tata group, UniLever, ITC, Pepsi, Delmonte, Murugappa Group in diverse segments of agri and food sector; leading banks in the world investing in agriculture, livestock, process industry and retail such as Nabard, ICICI Bank, Rabo Bank, Asian Development Bank and Islamic Development Bank and policy planners from several emerging and advanced economies have participated in the program. Previous participants from America have learned, from their understanding of the emerging market opportunities and challenges, ways to strategically address these markets. Participants have endorsed this program as “ Truly Transformative ”.


    The program facilitates awareness of best practices in agriculture and food production through interactions with world-renowned faculty and expert resources drawn from corporate sector and policy planners. The ten-day program held at Ithaca, New York will provide participants an intensive exposure to new and successful enterprise models that effectively combine cutting edge technologies with traditional yet tried and tested practices. AMP offers sessions on cross-cultural and cross-enterprise learning through case studies, panel discussions, brain storming sessions and group exercises with the public sector, private sector, NGOs and academic representatives of the integrated food chain system contributing to this collective learning process. There will be interactions with policy planners and also guided visits to process ventures and organizations that have excelled in innovation. The sub-sector specific exposure helps participants obtain a deeper understanding of the problems specifically impacting these areas and also an overall understanding of strategic gains by holistic engagement with rest of the sub-sectors.

    1. • Exposure to contemporary policy reforms that can transform agricultural productivity and access to affordable food products.
    2. • Understanding ways by which innovative enterprises leapfrog technology gaps by strategic technology partnering and product licensing for accelerated product reach to the markets.
    3. • Exposure to common food chain issues that impact the input sector and the process industry.
    4. • Engage in case study based discussions on problems that are interrelated to the agri input sector and the process sector with emphasis on leveraging gains from partnerships.
    5. • Interactions with Corporate leaders who have innovated unique ways of driving enterprise leadership.

    Program Date & Venue

    Date: 11th to 22nd July 2021 **
    Venue: Cornell University, Ithaca ,NY, USA.

    ** The dates / schedule of this program is subject to change at short notice, based on the Covid-19 protocols

    Program Fee

    Course Fee USD
    Program Fee 8500
    Early bird Offer 7600
    For Women Participant's 6800
    Fee includes
    Course Material
    Field Visits
    Board (Breakfast & Lunch inculded)
    Fee does not Include
    Travel (Domestic & International)
    Incidentals apart from inclusions


    You may transfer the amount to Sathguru, Inc, Account No. 1255387272, CitiBank NA,
    Swift code: CITI US 33 and routing number 221172610.


    1. • While substitutions are accepted prior to the commencement of the program, no refunds will be made for cancellations
    2. • Early bird nomination will be closed on 28th Feb, 2021
    3. • Nominations for the program will close on 7th June, 2021
    4. • Due to class size constraints, registration will be provided on space available (first come, first serve) basis
    5. • Program dates includes arrival and departure days
    6. • Twin occupancy requests will be accepted only if both participants are from the same organization

    Our Esteemed Alumni

    AMP Past Participants Feedback

    KR Venkatadri
    COO, Rallis India Limited

    Hema Yadav
    Director, CCSNational Institute of Agricultural Marketing

    Click here to hear from our faculty and our past participants.

    Past Participants

    " The learnings that I have got are quite unique in business models" - Vicky Zeng – East West Seed

    " One of the phenomenal aspects of the course is the robust link between what they actually teach you in the course and what you see down in the field" - Foud Ashgar – Islamic Development Bank

    " This program is just superb in order to understand the nuances of agribusiness because that is our major area of focus as far as the small farmers are concerned, in helping them with their livelihood.” - M V Ashok – NABARD

    " Have updated with the latest technologies applied on agriculture and food process." - Mr.Alejandro Chavarria Gonzalez, Del Monte Philippines, Inc.

    " Very practical curriculum with live examples of different agribusiness models has enabled us to understand the ground realities of successfully conducting agribusiness" - Asim Parekh, Coca Cola

    " The program has helped to develop a great perspective on global trends in agriculture and food processing through discussions and field visits " - Harshdeep Singh, Tata Chemicals

    " Quite simply, the most useful agri business program in India; mind changing insights, superb networking opportunity; the speakers were most exceptional and outstanding in their fields. Suitable, up-to-date and crisp lecture content " - Shreekant M Amin, Reliance Industries

    " Broadened thought process.. useful in conceptualization of new schemes and programs " - B B Singh, Tata Chemicals

    " The length, breadth and depth of the short program was amazing. I am immensely benefited " - Shashank Mauria, ICAR

    " Exposure to new ideas, learning about new trends in agribusiness and networking were the key elements of this program " - Mr. Yeshil Mehta, Deepak Fertlizers and Petrochemicals corporation limited

    " New ideas on technology in the global scene " - Puneet Davar, Tropilite Foods

    " An excellent interactive and practical program highly worthy of appreciation " - Md. Golam Rabbani, Department of Environment, Bangladesh

    " A practical program which showcases the ground realities of the Agribusiness and helps us understand the mutlifaceted Industry " - Dr.Saikat Datta Mazumdar, ICRISAT

    " Very good 9 day exposure to new and successful business models from experts and participants " - Mr.Francisco Tolomia Molas, Del Monte Philippines

    " Program is well structured and well conducted. Learned many new things about food processing and value addition. The faculty are well experienced & their presentations are excellent to a highly competent group " - Mr. K T Manjunath, IFFCO

    " Great program. The course is very good and informative. Opens the mind to global perspectives" - Bikramjeet Singh, ABN Amro Bank

    " A highly informative program for a banker enabling him/her to look into the key areas before financing " - Mr.Subrata Gupta, NABARD

    " Thought-provoking program, got to learn new trends and ideas in agribusiness " - Ms. Pushpinder Kaur, Food Safety and Standards Authority of India

    " Learned best strategies for novel food development " - Mr. Sanjeev Bisht, ITC Limited - India

    "Stimulating program, got new ideas and learnt new practices on conservation of the nature and sustainability " - Dr. Raisul Alam Mondal, DoE- Bangladesh