Participant Gains

This program is designed on a modular format which will focus on distinct and crucial components that include:

  • Deeper exposure to corporate strategy and decision making models in the hospitality industry
  • Providing intensive exposure to challenges relating to improving and optimizing revenue, profit and customer loyalty in an intensely competitive environment
  • Understanding the intricacies of brand management, brand franchising models, brand and business valuation approaches and management contracts and making strategic financial decisions that drive growth while ensuring stability.
  • Project management intricacies
  • Human Resource management intricacies and strategic decision approaches in human resource management
  • The program will ensure that participants feel confident as change agents transforming strategies to actionable plans in their own business and properties.


    1. Stowe Shoemaker

      Stowe Shoemaker Lincy Professor and Dean at the University of Nevada, Las Vegas. Courses currently taught include revenue management, strategy, basic statistics, consumer behavior, research methods, multivariate statistics, and services marketing. Dr. Shoemaker is a member of the Executive Education faculty at the Cornell University School of Hotel Administration.
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    2. Vijayaraghavan

      K. Vijayaraghavan CEO of Sathguru Management Consultants. He is responsible for planning and conducting Cornell’s several executive education programs in the South Asian and South East Asian region. A Visiting faculty at world renowned institutions, Vijay believes in sharing his experiences with practicing managers and academics. Vijay’s research is focused on strategy and technology management components of the hospitality sector.

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    3. Steven Carvell

      Steven Carvell Professor, Associate Dean for Academic Affairs, and Academic Director of the Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship at the School of Hotel Administration. His research is focused on developing models to incorporate real options, risk analysis, debt capacity into hotel feasibility analysis, economic value added models.
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    4. Rohit Verma

      Rohit Verma Dean for External Relations, Cornell College of Business - Executive Director, Institute for Healthy Futures and Singapore Tourism Board Distinguished Professor in Asian Hospitality Management. His research is focused on hospitality, operations/marketing inter-related issues, quality & process improvement methods, customer choice modeling and more.
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    5. Ragunathan

      Director of Sathguru Management Consultants; Heads the Information Technology practice of Sathguru. He possesses extensive experience in the areas of strategy consulting, business and brand valuation, brand affiliations and investment advisory in the hospitality sector.
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    Who should Attend

    Professionals at the senior managerial level will be benefited as the program is uniquely designed to accommodate their needs as they seek to hone the leadership and decision making skills in their organizations. Established individuals will gain innovative and varied approaches to resolve present day challenges in the hospitality industry. Functional heads who are tipped to shoulder higher responsibility will acquire necessary exposure through the sessions that provide expert level perspectives. Revenue managers, business developers, marketing leaders, finance professionals and brand managers take advantage of the sessions that deal with the specifics of revenue, finance and marketing for this industry. Loyalty and franchise managers will profit from the methodological courses integrated to provide exposure to specific areas.

    Our prestigious Alumni group includes participation from;

  • General Managers of hotel groups and individual properties
  • Brand Managers
  • Head - Housing And Food Services
  • Franchise Business Coaches
  • Associate Directors for Marketing Alliances & Loyalty
  • Revenue Managers
  • Directors - Food & Beverages
  • Director Leisure Sales
  • Business Support Managers
  • Operation Directors
  • Corporate and property level finance managers
  • This program is conducted annually giving participants an opportunity to join their peers for training which is essential to stay competitive and innovative.


    The Hospitality Management Program will cover an array of aspects of the industry through case studies, lectures and more. Program includes:

  • Lectures
  • Simulations
  • Group exercises
  • Video Conferences
  • Case studied on existing and emerging trends
  • Interaction with the faculty

  • Broad elements of the program agenda

  • Strategy and Strategic Planning
  • Trends & Practices in Emerging Markets
  • Sustainability
  • Innovation drivers for value perceptions
  • Competency Building in Emerging Markets
  • Prominent role of social media and its impacts
  • Lodging Distribution
  • Global Best Practices in Marketing
  • Building Strategic Relationships Through
  • Brand Affiliation
  • Functional Level Strategies
  • The Loyalty Circle
  • GAP Model of Service Quality
  • Revenue Management
  • Developing Value Perceptions
  • Valuation
  • Human Resource Management

  • About Us

    Cornell University's School of Hotel Administration is the world's leading hospitality management school and the oldest of such school in the United States. The contribution of the school in shaping standards for the industry is globally recognized. The school is home to 800 undergraduates, 110 graduate students (Masters and Ph.D degrees) and more than 1,700 industry professionals enrolled in executive education programs. With over a 55 strong full-time teaching faculty, the school has the world's largest group of scholars focused on hospitality service-oriented management. Many large global hospitality companies are actively involved with the faculty for executive education and training programs, as well as research and consulting services, making the School of Hotel Administration the hospitality industry's “think tank”.

    Sathguru Management Consultants is a leading consulting, research and advisory firm with offices in USA, India and other emerging markets. Sathguru is involved in building capabilities in the hospitality sector globally with strategic advisory support to leading chains in hotel and restaurant segments, health clubs and entertainment centers. Sathguru provides strategic support to policy planners in emerging economies and elsewhere for the development of the hospitality sectors.

    Cornell University and Sathguru have a long history of delivering executive education to the life sciences, food service and hospitality sector. The current program is delivered drawing upon the exp riences gained from earlier programs and the constructive participant’s feedback from such programs.

    Past Participants

    Past Participants

    Past Participants Videos

    Shaun Paul Langdon
    Intercontintal hotels group

    Jitendra Sarraf

    Azam Jamil
    Serena Group

    Gaurav Issar
    Oberoi Hotels and Resorts

    Click here to hear from our past participants.

    Participant Testimonials from our Previous Program

    "I am taking a lot of knowledge from the faculty which will definitely add value to the way we operate at Serena and will go a long way changes based on latest development in the field of Brand Management, Revenue Mangement and maintaining an edge in the emerging markets. Well Done Faculty" – Naushad Noorani, Financial Controller, Islamabad Serena Hotel

    "This class was great as it gave me a new perspective of looking at things. I plan to incorporate my learnings in my day to day operations & functioning hereon. " – Ms. Shaista Sajid Khan, Area Director of Regional Sales- South Asia, Hyatt India Consultancy Pvt. Ltd.

    "It was great to be part of this program at times I felt that time was running short due to lot of project studies. Very well handled & well prepared program. If we could see any of the famous monument of Hyd" – Ms. Harinder Kishore, Executive Housekeeper, The Leela Ambience Gurgaon Hotel & Residences

    " At this stage of our professional lives, with a certain No. of yrs under our belt, every learning bone relevance; the brain associated with every powerpoint slide. The entire thought process stands influenced.Sathguru team exceeded my expectation in every way. Customer responsiveness is best epitomised by these wonderful resources" – Mr. Pratip Kumar Mazumdar , Vice President Hospitality, MRG Hospitality & Infrastructure Pvt Ltd

    “I am empowered, will empower others and I adore it.” – Rajiv Kumar, General Manager (Business Excellence), Indian Hotels Company Ltd.

    “The program was very well conducted, warmly looked after and totally pertinent.” – Rattan Keswani, Executive Vice President, Oberoi Hotels & Resorts, Mumbai.

    “The course is of very high quality and I am really very happy to have this opportunity to attend the course.” – Huvida Marshal, General Manager, The Oberoi.

    “Simply superb. Very valuable insights were provided relating to the hospitality industry.” – Nalin Mandiratta, Director of the Rooms Division, Radission Hotel, Delhi.

    “Excellent learning experience! Will look forward to participating in future programs.” – Deepak Dahiya, Director of Sales (corporate), Habtoor Grand Resort and Spa .

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