Program Structure

During the five days, the attendees will participate in intensive sessions of lectures, case studies and group project-based exercises. The course will cover key areas such as:

Trends and Strategies

  • The big picture - global seed industry trends
  • Dynamics of emerging markets
  • Competitive benchmarking
  • Enterprise valuation dynamics and consolidation strategies
  • Public-Private partnership options and strategies

Research and technology management

  • Genetic resource access and breeding strategies in the public and private sector
  • Intellectual property protection, PVP and technology access strategies
  • Biotech for trait-specific genetic resource development strategy, regulations and product delivery

Regulations

  • Trends in regulations
  • Impact of regulations on cost, timeline and market access

Markets and marketing

  • Innovations in market access and seed delivery.
  • Innovative products, new markets and novel delivery

Case study on GE crop development, technology transfer and delivery.

Methodology

  • Cross-cultural and cross-enterprise learning: The participants will have an opportunity to interact with people working in different geographical locations from the same sector
  • Interaction with the faculty: The participants get to access the world's best faculty in the field of agriculture and life sciences from Cornell University
  • Lectures, group exercises & case studies: The course will engage the participants in practical discussions, lectures, group exercise, case studies and strategic skills that they need to successfully execute in the field.

Who will benefit?

  • Senior managers from the seed industry engaged in the development of strategic plans, market development, product management, research and product development, regulations and operations.
  • Regulators from Federal and State governments engaged in regulating the seed sector
  • Senior managers from public extension and research organizations.
  • Academia from Agricultural Universities.

The diversity of participants will provide an enhanced learning opportunity for the participants.

Faculty

Ronnie Coffman is the Director of International Programs at Cornell University and a senior faculty with over 35 years of teaching and research experience. He has been with CGIAR for 10 years and has been directing agriculture and life science research at Cornell for over 20 years. Ronnie is a key contributor for Cornell engagement in the Asian region and more specifically the South Asian region. His strategic contributions relate to Indo - US joint initiatives for seed sector, farm extension and food industry development and joint research projects for the development of stress tolerance traits in horticulture and cereal crops. Dr.Coffman is a member of number of global committees. As a rice breeder, Dr.Coffman is rated among the senior most Plant Breeders in the world currently.

K.V.Raman is a Professor at Cornell University in the College of Agriculture and Life Sciences. Dr.Raman brings with him 25 years of technology transfer experience, initially as Director of ISAAA, as a Senior researcher at CIP, Peru and later as the faculty in-charge of special projects at Cornell. Currently Dr.Raman is the Associate Director of Agriculture Biotechnology Support Project at Cornell and is in-charge of the Agri Business Management Courses held at Cornell. Dr.Raman has provided consultancy services to global seed industry over the last ten years. Dr.Raman is engaged in consulting seed industry for identification of biotic and abiotic stress factors, transfer of traits for commercial opportunities and regulatory advisory for commercialization of genetically modified crops.

Richard Cahoon is the Director of Cornell Center for Technology, Enterprise and Commercialization, the independent arm of Cornell University that is engaged in licensing Cornell developed germplasm, research tools, biological materials and technologies. CCTEC is the one and only source for industry to link up with Cornell for sponsored research driven intellectual property creation and acquisition of IP rights through licensing. Dr. Cahoon is a Biologist with over 20 years of experience in licensing technologies to global seed companies. He is also one of the active licensing professionals heading a large team of technology transfer professionals at Cornell University. Dr.Cahoon has extensive exposure to licensing opportunities, constraints and challenges for the Asian region.

Vijayaraghavan is the Chief Executive of Sathguru. Vijay has offered his services to Governments in leading seed producing countries in Asia, such as India, China, Thailand, Philippines, Vietnam and Malaysia. Apart from this he has also been engaged in consulting global seed industry in development of new traits, commercialization of genetically modified crops, regulatory regime compliances and strategic planning for new enterprise development. Vijay was responsible for creating public-private partnerships for the seed sector with the constitution of several consortiums for the development and delivery of seeds with appropriate traits through complimentary channels in the public and private sector. Vijay is a licensing professional of twenty years experience and is currently the President of Society for Technology Management (STEM), an association for technology licensing professionals. He is an international Committee member of Association of University Technology Managers (AUTM) in USA and is an Advisor to US Agnecy for International Development (USAID) and United States Department for Agriculture (USDA) in several of their initiatives in the Asian region.

Ragunathan is a Fellow Chartered Accountant and a Fellow Management Consultant. His expertise is in the seed industry consulting group's intervention in the Asian region. Ragu works with seed industry to plan strategic growth and consolidation through acquisitions. He has developed innovative valuation models for the seed industry to enhance and optimize their value proposition. He is also a consultant to leading venture capitalists in the world who have invested in seed industry growth. He is a member of DFK international, a network of global business advisors providing cross country advisory support for multinational seed enterprises
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