Program Deliverables

Key areas the course covered:

Trends and Strategies
  • •The big picture - global seed industry trends
  • • Dynamics of emerging markets
  • • Competitive benchmarking
  • • Enterprise valuation dynamics and consolidation strategies
  • • Public-Private partnership options and strategies

  • Research and technology management
  • • Genetic resource access and breeding strategies in the public and private sector.
  • • Intellectual property protection, PVP and technology access strategies.
  • • Biotech for trait-specific genetic resource development –- strategy, regulations and product delivery.

  • Regulations
  • • Trends in regulations
  • • Impact of regulations on cost, timeline and market access
  • • Bio-property access regulations and legal frameworks

  • Markets and marketing
  • • Innovations in market access and seed delivery
  • • Innovative products, new markets and novel delivery options
  • • Information analytics driven reach to growers

  • Case study on GE crop development, technology transfer and delivery

    During the duration of the program, the participants engaged in –

  • Cross-cultural and cross-enterprise learning: The participants got an opportunity to interact with people working in different geographical locations from the same sector.
  • Interaction with the faculty: The participants could interact with the world’s best faculty in the field of agriculture and life sciences from Cornell University.
  • Lectures, group exercises & case studies: The course engaged the participants in practical discussions, lectures, group exercises, case studies and strategic skills that are essential to successfully execute in the field.

  • Faculty

  • Ronnie Coffman

    Ronnie Coffman is the director of International Programs at College of Agriculture and Life Sciences (CALS), Cornell University. His strategic contribution in global agriculture development spans over four decades. He is a World Agriculture Prize Laureate and is among the senior most plant breeders today. Coffman’s contribution to supporting public research and private sector engagement in next generation crop improvement has addressed global problems.
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  • K. V. Raman

    K.V Raman has over three decades of experience in many areas of international agriculture and rural development. During his early career he did his MS and PhD research in grain legume improvement at the University of Reading, U.K and the International Institute for Tropical Agriculture, Ibadan, Nigeria. After his PhD he joined the College of Agriculture & Life Science at Cornell University to complete his post doctoral research on potato improvement.
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  • Richard Cahoon

    Richard Cahoon held the position of director of technology transfer office at Cornell University for a decade prior to establishing RS Cahoon & Associates as an independent technology management practice. His expertise is in technology assessment, management and commercialization. He has transformed over 300 inventions into revenue-generating intellectual property packages.

  • Vijayaraghavan

    K. Vijayaraghavan is CEO of Sathguru Management Consultants and Regional Coordinator of CALS research programs. Vijay combines innovation focus in enterprises and strategy to create and sustain their competitive advantage. He has advised worldwide seed sector in forecasting trends and in enhancing their competitiveness through smart adoption of innovation. He has advised governments in emerging economies in creating a conducive policy framework for agri business enterprises to stay competitive and nurture growth. Vijay is also responsible for creating public-private partnerships for the seed sector with the constitution of several consortiums for the development and delivery of seeds with appropriate traits.
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  • Alan George Taylor

    Alan George Taylor is a Professor of Horticulture at CALS, Cornell University. His research areas include crop science, horticultural sciences and seed science. Taylor`s research program can best be described as "modern seed technology," with many well-organized projects for multi-stakeholders.
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  • Ragunathan

    Ragunathan, one of the directors of Sathguru Management Consultants, is a fellow chartered accountant and a management consultant. His expertise is in the seed industry consulting group’s intervention in the Asian region. Ragu works with the seed industry to plan strategic growth and consolidation through acquisitions. He has developed innovative valuation models for the seed industry to enhance and optimize their value proposition.
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  • Who should Attend

    Senior managers from the seed industry engaged in the development of strategic planning, market development, product management, research and product development, regulations and operations

    Regulators from federal and state governments engaged in regulating the seed sector

    Senior managers from public extension and research organizations

    Public researchers

    Program Venue & Date

    Date: 22nd - 25th January, 2018
    Venue: Taj Deccan, Hyderabad, Telangana, India

    Course Fee

    Type of occupancy
    Overseas Participants (In USD)
    Indian Participants (In INR)
    Single Occupancy
    Twin Occupancy (per participant)


    1. • Contact us for non residential fees
    2. • GST will be levied as applicable on the above fee
    3. • Twin occupancy requests will be accepted only if both participants are from the same organization

    Fee includes
    Course Material
    Board Accomodation

    Fee does not Include
    Travel (Domestic and International)
    Incidentals apart from inclusions

    Payment in USD

    You may transfer the amount to JP MORGAN CHASE, NEWYORK, USA, Swift Code: CHASUS33XXX for onward credit to EEFC Account No. 912020047798948 of Sathguru Management Consultants Pvt Ltd A/c CEE with Axis Bank Ltd, Begumpet, Hyderabad, India.

    Payment in INR

    Issue a cheque/demand draft in favour of “Sathguru Management Consultants Pvt Ltd A/c CEE” or via RTGS/NEFT transfer to account no. 912020047528817 of Sathguru Management Consultants Pvt Ltd A/c CEE with Axis Bank Ltd, Hyderabad, India with IFSC Code.UTIB0000008.


    “Felt enriched after attending the program. All the sessions were very relevant and useful” - Sanjiv Sharma, Bayer Bioscience

    “The program provided the participant a comprehensive view on the necessary knowledge for people engaged in the regulation, R&D and marketing of seeds” - Elmen Carlo D. Ercia, Syngenta Philippines

    " Program is innovative and pathway to vibrant seed industry and strong foundation for public-private partnership" - Krishna Prasad, Advanta India Limited

    " All the presentations were very useful and this is the first time I got a chance to think about the future of the Seed Industry "- Kiyoki Iboshi, Known-You Seed Pvt. Ltd.

    " It enlightens about the recent trends which most of the seed companies needs to catch urgently to remain competitive. It is an eye opener. " - Amit Rastogi, Coromandel International Limited

    " It is very good and has given me wider horizon of view and attitude to IP and its relevance for seed industry" - Vivencio Rullan Mamaril, Bureau of Plant Industry, Philippines

    Past Participants