The 2010 program concluded

successfully

Fourth Hospitality Management Program by
Cornell-in-India and Sathguru a Tremendous Success

The hospitality industry in India and other emerging economies has come a long way since the time it catered to a relatively small number of tourists seeking to imbibe the exotic. Today it caters to a significant number of business travellers, and is host to delegates of international conferences. If one includes the large influx of visitors for high-profile international sporting events, exhibitions and festivals, and more recently medical reasons, the cliché that the hospitality industry “is on a roll” may seem to be an understatement.

In this backdrop, Sathguru Management Consultants, Hyderabad in association with Cornell University’s School of Hotel Administration, the world’s leading hospitality management school and also the oldest such school in the United States, has successfully concluded the fourth annual Hospitality Management Program on “Managing Strategic Growth and Leadership in Emerging Markets” for Directors, General Managers and Senior Executives working in the hospitality sector
.
To complement classes by visiting faculty at the venue the programme employed state of the art video conferencing and Internet 2 technology to deliver live faculty lectures from Ithaca, N.Y. to Hyderabad, India, during the course held from August 6 to 10, 2010. While the format facilitated live faculty lectures, presentations and video it also enabled real-time interaction between students and faculty.

“This programme is an absolute must for all the hoteliers who aspire to be ‘World Ready’… these 4 days were spent in the most productive and thought stimulating environment,” said one of the participants.

The intensive program was attended by managing directors, vice presidents, general managers and senior executives from leading hotel chains and individual properties including The Oberoi group, Taj, Accor Group, Leela Kempinski, Bajaj Hotels, Jaypee group, Lemon Tree, Green Park, Claridges, Royal Orchid and more. Designed on a modular format the program focused on five distinct components – Strategy, Marketing, Revenue Optimization, brand affiliation and valuation techniques and human resource management. 

“This is a well organized programme and has provided us with an excellent opportunity to network and learn simultaneously…well done!” complimented another participant.

Employing multimedia presentations, case studies and classroom discussions, the HMP programme exposed participants to strategies for gaining the upper hand by exploiting specific competitive edges and merging them with innovative value chain activities; offered innovative, profitable and practical approaches to address marketing challenges; provided strategies for improving profit and customer loyalty that would translate to positive bottom lines.

Perhaps the best accolade for the programme came from those who wished to know when the next programme would be held so that they could recommend it to colleagues.