Agriculture, Farm Management Services and Food Chain Development
	Food Processing
	Food Marketing
	Agri and Food Infrastructure
	Agri and Food Education
	Agri and Food Biotechnology

Sathguru extends extensive support to the Agriculture sector, by working with the cluster of farm community in developing yield improvement and product value enhancement strategies.

Sathguru ensures maximising Economic gains from various crop segments by appropriate diagnosis of farm management hurdles and establishing linkage to knowledge access in segments that are found to be deficient.

Sathguru's strategic relationship with the College of Agriculture and Life Sciences, CORNELL UNIVERSITY, New York and other bodies based elsewhere in the world provides Sathguru access to the latest technologies which can be beneficially brought in to the needy farm community.

Sathguru believes that collective harnessing of resources and capability helps small farmers realise their gains and that Corporate establishments engaged in one or more segments of food chain can play proactive leadership role in harnessing this collective strength. Sathguru provides invaluable services to leading stakeholders in the agri and food sector in shaping innovative contract and collaborative farming mechanisms, technology and resource sharing models and post-harvest linkages where by the product value is maximised and made available to the markets in the manner they are most valued.

Food Processing

Over the last two decades Sathguru has assisted Corporate enterprises in identification of opportunities in enhancing food value by access to appropriate processing technologies which can provide competitive global edge.

Sathguru has identified several innovative and cost effective technologies which can enhance the food value and provide better market access. For example, Sathguru advised Indian Instant coffee makers in maximising value by converting broken beans into instant soluble coffee with aroma retention.

Sathguru has advised the Chocolate industry in bringing appropriate products which can match the purchasing power of the Indian community. Other innovative services relate to converting ethnic fruits into ready to serve beverages, processed snack foods suiting regional palate, enriching basic foods with nutrition by vitamin and iron additives and innovative packaging strategies which can enhance the shelf life of the food products manifold.

Extensive experience and elaborate understanding of the global trends in food processing technologies and processing strategies provides Sathguru the competitive advantage in retaining leadership in this segment.

Food Marketing

Food Marketing is a real challenge. One out of 100 food brands in the world stay on the shelf for more than one year.

Developing appropriate strategies for the placement of food products and sustaining their growth requires multi-functional expertise and in-depth understanding of the market needs. Strategic linkages, product leadership and cost competitiveness can enhance the success rate for the branded food products.

Sathguru is engaged in advising State Government Bodies, Financial Institutions and the Corporate sector in identifying the needs for creation of basic and value added infrastructure for agri and food products storage, value addition and marketing.

Agri and Food Infrastructure

Sathguru believes that as the public storage and distribution system for basic food moves gradually out of the Government control, appropriate infrastructure support needs to be created for post-harvest, warehousing, logistics and marketing of agri and food products.

Sathguru is engaged in advising State Government bodies, financial institutions and the corporate sector in identifying the needs for creation of basic and value added infrastructure for agri and food products storage, value addition and marketing.

Sathguru also supports the initiatives in creating appropriate common market mechanisms for pooling the agro products and thereby creating commodity exchanges. Sathguru also advises State enterprises and global ventures in creating common facilities for agri and food research and incubator facilities which can help development of innovative and marketable products in the agri and food sector.

Agri and Food Education

Sathguru believes that the stakeholders in the agri and food sector need complete re-skilling to adapt to modern strategies and operational practices in the agri and food sector.

Sathguru realises the need to provide strategic learning to the champions of the agri and food stakeholders and functional learning to the emerging leaders. In association with Cornell University, Sathguru brings together the champions of the agri and food sector who undergo this course for 8 days in an intensive manner. This Agri Business Management Program of Cornell University conducted in association with Sathguru attracts participants from best of the agri and food sector and is conducted once in 18 months. The program brings together all the Stakeholders, the Industry Executives, Researchers, Academic Faculty and the Heads of the Non-Government Bodies. The participants are exposed to best global practices and explore their relevance for their business in the regional context. The program brings participation from other Asian countries as well.

Sathguru partners with Norman Borlaug University of USA in providing customised and cost effective learning to the middle level and emerging executives, researchers, academic faculty and policy planners in providing continuing education in several sectors of agri and food business through the distance learning and personalised learning
modules.

Cornell University and Sathguru together convene an international symposium every year in a key location in India to focus on the biotechnology sector with extensive content on agri biotechnology. The Life Sciences stakeholders in the Asian region acclaim this program as the best educative program.

Agri and Food Biotechnology

Biotechnology can bring considerable benefits in enhancing crop yield and in enhancing the food value.

Sathguru identifies the segments which can bring beneficial gains for the agri and food sector by the application of molecular breeding practices, crop protection practices and post-harvest value addition opportunities by application of appropriate biotechnology tools and strategies and provides strategic support to the industry in deriving gains from such technologies.

In the food sector, Sathguru advises corporate ventures in identifying strategic opportunities and developing competitive business models in segments which have relevance for the emerging food sector. Sathguru has advised several companies in establishing strategic linkages and developing business models in areas such as food enzymes, peptides, emulsifiers and process food products which have long span of shelf life.

Exposure to the needs of multinational food companies and understanding of regional research and manufacturing strengths provide Sathguru the ability to develop appropriate models which can provide the clients the competitive edge in a sustained manner. Sathguru has guided several companies to establish their agri and food biotech research facilities by identifying Mentors who can provide them invaluable support in their research mission.