The capacity of stakeholders (scientists, regulators, journalists, extension workers, farmers, retailers, religious groups, and consumers, among others) to make informed decisions related to ABSPII products will be dependent on access to quality information. Communication and outreach activities should be integrated across all phases of the product development process.

Our communication approach follows a general strategy based on the targeting of key stakeholders and opinion leaders and includes: identification of the communication partners and opinion leaders in relevant stakeholder groups; identification of information channels most used by opinion leaders; analysis of information related to agricultural biotechnology available to opinion leaders; and development of educational materials and related activities specifically tailored to stakeholders' opinion leaders, using ABSPII products as the main focus of discussion.

ABSPII South Asia has developed a "frequently asked questions" sheet (FAQ) for fruit and shoot borer resistant eggplant. The FAQ cover all the common queries posed by the farmers, academia, researchers and media. It will also be translated into local languages like Telugu, Hindi, Bengali and other country languages. Currently efforts are underway to develop FAQs for other products

Presently, multi-lingual CD Rom based outreach material is being developed for the FSBR eggplant for use in training extension personnel and to orient farmers on the best cropping practices.

Customized print materials will be developed to meet the needs of various stakeholders.

Work on a short film on ABSPII has been initiated.

A South Asia newsletter is published every quarter.